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New ad campaign links up with Rite Aid and Superbowl.
October 24, 2016
By: Melissa Meisel
P&G, an official partner of the NFL, has teamed up with Rite Aid and Pittsburgh Steelers wide receiver Antonio Brown to help NFL fans not only keep their homes spotless, but also have the chance to dance their way to Super Bowl LI. Brown stars in a video, released today, challenging fans to a cleaning dance-off. On a home-inspired soundstage, set to an infectious beat, Brown demonstrates how to make cleaning entertaining, Swiffer in hand, with backup dancers behind him. It culminates in ...
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